According to the company, William Heston also claimed to have selected the name. He that the qualities describing Quakers, such as integrity, honesty, and purity, were traits that he wanted customers to associate with the company's product. In 1877, the Quaker Mill Company of Ravenna, Ohio, was founded.Īccording to some accounts, Quaker Mill partner Henry Seymour came up with the brand name after discovering an encyclopedia article about Quakers.
In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Ontario, Rupert's Land. In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. History Precursor miller companies 1905 magazine advertisement. In 2001, PepsiCo bought Quaker Oats for $14 billion, primarily to acquire the Gatorade brand. In 1983, Quaker acquired Stokely-Van Camp, Inc., the maker of Van Camp's and Gatorade. Although Quaker Oats Company claims that the "Quaker man" is not meant to resemble or represent an actual person, the company identified the Quaker man as William Penn in advertising dating back to 1909. The iconic cylindrical package was introduced in 1915. In 1911, the company acquired the Great Western Cereal Company. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois.
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